Crate Label, Mustang Brand California Vegetables, Western Packaging CA, 7" Vintage, 1950's

Before supermarkets. Before plastic wrap. Before everything was the same everywhere — there were crate labels.

This is an original California vegetable crate label — a 1950s lithograph produced for the Western Packaging Co. of Guadalupe, California, printed by Louis Roesch Co. Lithographer of San Francisco — a firm that has been printing fine labels since 1879. It has never been used. Never folded. Never attached to a crate. It is New Old Stock in excellent condition, found in the original unused factory stock.

The label is extraordinary. A white Mustang stallion moves across the label with total freedom — you can feel the motion in the way the artist caught him mid-stride. No riders, no fences, no constraints. Just the horse, the open land, and the pure kinetic energy of the image. For a vegetable crate label, it is a quietly magnificent piece of art.

Frame it as equestrian or Western decor, display it in a collection, or use it in a craft or decoupage project — framing is recommended to maintain this condition. At approximately 7.0 by 5.25 inches it fits a standard 8x6 frame beautifully. Two available.

A wonderful gift for a horse lover, a Western enthusiast, a vintage label collector, or anyone moved by the image of a horse running free.

A note on crate label collecting: Original lithographic crate labels from this era are increasingly scarce. NOS examples like this one — never used, never folded, in original unused condition — represent the best of what survives. Collectors prize them for their graphic quality and the window they open onto a vanished chapter of American agricultural and commercial history.

• Brand: Mustang Brand / Western Packaging Co., Guadalupe, California
• Lithographer: Louis Roesch Co., San Francisco, California (est. 1879)
• Type: Vegetable crate label
• Made in: USA
• Dated: circa 1950s
• Dimensions: 7.0" wide | 5.25" tall
• Condition: New Old Stock (NOS) — unused, excellent condition. Age-appropriate yellowing on the reverse only. Please review all photos carefully — we cannot accept returns.
• Framing: Fits a standard 8x6 frame — ready to display